HOW TO MAKE YOUR CLIENTS LOVE YOU Be reliable Being reliable helps you build trust with your clients, whether it’s little details like turning up to meetings on time and answering emails in a timely manner, or bigger things like delivering quality work on time. If your clients know they can rely on you for consistently great work and customer service they’re much more likely to keep coming back to you rather than shopping around for another freelancer. Be honest Sometimes your clients ask you to do things that you don’t agree with, such as using a colour or font that they like but that doesn’t fit their branding or won’t appeal to their target market. But they’ve come to you for your professional advice and expertise, so you should give it to them rather than just following orders. If you disagree with your client don’t just argue or tell them their idea is terrible – brutal honesty isn’t going to help the situation. Instead, explain why their request isn’t right ...
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